ABOUT THE PROJECT
Moca Dining inherits and evolves from the historic Moca Cafe, established in 1997 in Hanoi. With nearly 30 years of culinary heritage, Moca Dining blends traditional essence with modern style, creating an elegant and innovative dining space.
It is not only a place to enjoy exquisite cuisine but also a destination to explore Vietnamese culinary culture through a contemporary lens. In 2024, 86Creative has rebuilt the brand identity and image for this brand.
KEY VISUAL
Key visual is a dominant image, including creative graphic elements, repeated in design & marketing as a brand communication material.
86Creative chooses graphic elements as well as main colors in the logo as a design material for the Moca brand to increase brand recognition, impress, sympathize, stimulate interest and leave a mark. in the hearts of customers.
Using the pattern from Moca’s logo as the key visual is a smart strategy to enhance brand recognition and professionalism. This approach offers several benefits: Brand uniformity, increased recognition, professionalization of brand image, and cost savings in creative production.
Indulge in our Australian Beef Marrow, known for its luxurious richness, grilled to a melting tenderness. It’s elegantly paired with a light chimichurri sauce, achieving a perfect harmony of flavors. Topping this delicacy is thinly sliced steak tartare, intricately seasoned with a unique blend of 11 spices, akin to 11 notes in a captivating culinary symphony.
At Moca, every dish tells a story, crafted with passion and artistry. We’re dedicated to ensuring a memorable evening that goes beyond the plate. Join us for an evening where fine dining meets artful satisfaction.
Due to the nature of the project, the brand identity system, key visuals, and rendered images predominantly feature various shades of blue.
Due to the nature of the project, the brand identity system, key visuals, and rendered images predominantly feature various shades of blue. This heavy use of blue can easily lead to color saturation, potentially affecting the user experience negatively.
To refine the MOCA logo from its rough gem state into a prestigious symbol, we have creatively crafted key visuals derived from the logo. This approach ensures that our brand identity system achieves seamless harmony across all elements.
