FRITO — Brand Identity

Frito is a fast-food chain in Astana, Kazakhstan, specializing in American-inspired dishes, especially crispy fried chicken burgers and convenient combos. Launched in February 2023, Frito currently has two central locations: Syganak Street and Talgata Bigeldinova Street.

The brand impresses with its diverse menu, highlighting crispy fried chicken burgers like Deluxe, Teriyaki, Classic, and Crispy, accompanied by tempting sides such as fries, strips, twisters, and convenient combos. Notably, the exclusive Frito sauce with its distinctive sweet and sour flavor is a highlight that sets it apart.

Frito targets a young, dynamic customer base who enjoy fast and convenient food. The brand focuses on providing quality dishes at reasonable prices, with quick and convenient service.