DCL Clothing — Logo Design & Brand Identity

DCL Clothing is a boutique located in Ho Chi Minh, Vietnam. It is a brand that values product quality, elegance, and sophistication. The brand aims to captivate customers through its refined style, combined with unique and personalized service, turning shopping into a special experience.

The stylization of the typography was designed to convey elegance, beauty, and uniqueness. These elements are reflected in the curves of the typography, evoking the curves of the female body, bringing forth the full essence of femininity.