Bánh Mì 365 isn’t just a chain of Banh Mi shops; it’s a journey to elevate the essence of Vietnamese cuisine to a global level. Originating from the mission “The World’s Banh Mi” the brand aspires to make Banh Mi a global icon, on par with pizza or sushi.

With a system of modern, well-equipped stores and in-house ovens, Bánh Mì 365 ensures every loaf is freshly baked daily, preserving its crispy crust and signature soft interior. Beyond product quality, the brand also leverages technology through online ordering, electronic loyalty points, and in-store interactive experiences, providing convenience and connection for customers.

86Creative has partnered with Bánh Mì 365 to rebrand the company with a modern, youthful, and international direction while preserving its Vietnamese spirit. The new logo cleverly combines the image of a Banh Mi loaf with a stylized conical hat—minimalist, unique, and both a nod to tradition and in line with global trends.

From the brand identity kit, packaging, and visual system to the in-store experience, every element has been synchronized to create a dynamic, easily recognizable Bánh Mì 365. This new identity meets the demand for convenience and speed from the modern generation of customers, all while affirming the brand’s ambition to put Vietnamese Banh Mi on the world’s culinary map.